Una frazione di secondo Impressa nel Tempo



In questi giorni, rifacendo il mio sito, ho visto scorrere davanti a me migliaia e migliaia di immagini che a volte ricordavo e a volte si erano perse nei meandri della memoria, rivedendole mi sono tornate alla mente: l'idea, il cliente, il set , lo scatto, gli stati d'animo...Si! perche dietro ad ogni foto c'è una storia, non solo dello scatto specifico ma del momento che si sta vivendo.

Riguardando le immagini archiviate ecco riemergere le fotografie realizzate per Gianfrannco Ferrè e nel rivedere alcuni lavori mi è venuto alla mente un ricordo... un viaggio in aereo fatto con lui nel 1993 da Milano a Vienna per la presentazione mondiale alla stampa del profumo Ferré By Ferrè per cui avevo realizzato solo l'immagine della Boccetta di profumo senza particolari suggerimenti o imposizioni da parte dell'agenzia mentre l'immagine di Campagna era stata realizzata per l'occasione da Maisel.

In aereo Ferrè volle conoscermi di persona e mi fece una domanda: Perché lei ha fotografato il nuovo profumo con questa inquadratura e con questa luce ?

Risposta ( imbarazzata e al contempo compiaciuta): perche Il Suo viso è uguale al Suo nuovo profumo. Rimase un po' sconcertato e poi mi disse: Bravo mi ricorderò di Lei...

Io, sollevato per essermela cavata, entusiasta, lo ringraziai e tornai al mio posto.

Dopo tre anni ricevetti una telefonata: era lui, Gianfranco Ferrè in persona, mi chiese di realizzare la nuova campagna per nuovo profumo il GIEFFEEFFE ed io pensai immediatamente ad un'altra boccetta.... Mi sbagliai clamorosamente, infatti l'idea, già approvata riguardava l'immagine di Campagna e prevedeva l'uso di Tre modelli. Non mi sentivo all'altezza, le gambe cedettero, avevo bisogno di sali... insomma sotto shock.. o meglio l'alternativa era immaginare 3 persone a forma di boccetta... non ci sarei riuscito! Che fare? Rifiutare? La risposta fu perentoria, praticamente una doccia fredda "lei non può fotografare chiunque ma solo le persone con cui ha feeling... " ramasi colpito, e pensai devo trovare dei modelli che mi ricordino una boccetta ☺.. Era vero!

Non mi reputo un fotografo di moda, le persone mi fanno paura, non si tratta più di una relazione tra me e un oggetto, in cui sono io a dovere trovare un significato all'interno di un più ampio concetto significante. Le persone parlano con gli occhi, con il corpo, raccontano una storia e se tu non sei in grado di coglierla è come se fotografassi un guscio vuoto, sen'anima.

In questi giorni ho avuto l'occasione di vedere la foto Della Regina Elisabetta II fotografata da David Bailey in bianco nero e sono rimasto ad ammirare questa foto per diversi minuti. Ha saputo cogliere con uno scatto, un'espressione della regina che racconta con gli occhi tutti i suoi 88 anni! Chi sa cosa Le ha detto per riuscire a riprendere quell'espressione!. Ecco per me questi sono CAPOLAVORI che solo alcuni fotografi sanno realizzare al volo. Non c'è bisogno di parlare .. c'è un feeling cerebrale come mi succede fotografando oggetti inanimati: Li guardo, li osservo, giro intorno ad essi .. Devono suscitarmi una emozione.
A volte sono gli oggetti o le persone che mi sembra mi dicano: fotografami da qua .... Ed io, alla fine, lo faccio .. poi magari faccio altri 10 scatti (più giusti per logica o tecnica) ma nel 99% dei casi lo scatto fatto con il CUORE è quello perfetto che più rappresenta l'idea.

Fateci caso...dopo aver fatto uno scatto che vi piace e che ritenete degno di essere ricordato, provate a riprenderlo in mano passato del tempo e vedrete che solo alcuni conservano la loro anima che è rimasta intrappolata in quell'unica frazione di secondo impressa nel tempo!

Tags: David Bailey, Gianfranco Ferrè, Gieffeffe, Paolo Poli

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# Bravo Paolo!Agostino Zanutto 2014-05-07 22:20
Bravo Paolo!
Ottimo post!
Spero sarà il primo di tanti scritti che raccontano il tuo mondo, e il così ricco di fascino per noi che non lo conosciamo che per quello che ne traspare sulla carta pattinata!

--
Agostino
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# graziepoli 2014-05-07 22:42
grazie anche al tuo lavoro e pazienza!
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# rinascitaverardo nicola 2014-05-08 08:16
Caro Paolo, ti ho conosciuto alcuni anni fa e la tau simpatia disponibilità e professionalità mi ha colpito da subito , e mi ha permesso di prendere come esempio i tuoi lavori. Sei un "artista" a volte incompreso ma sempre con molta voglia di fare . Hai vissuto tempi d'oro della fotografia e questo ti ha messo in una posizione privilegiata in un senso e di delusione sicuramente per un'altro. Però anche dalla delusione di veder eunmercato che non è piu quello di una volta sei riuscito a riprenderti e a risorgere. Sei una pietra storica nel panorama fotografico italiano e la tua esperienza non deve veni persa. (nd: fai un libro magari :-)) . Son contento anche che hai cambiato sito , questo devota molto sulla voglia di rimettersi in gioco.Pulito essenziale, parlano solo le tue foto ma con una nota di personalita anceh nei tuoi commenti e considerazione del blog. Mi piace. Un caro alsuto basta con i complimenti se no ti emozioni ..eheheh .. spero di vederti preso .
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# Grazie 10.0000!!!!poli 2014-05-08 09:10
Grazie Nicola per le tue parole di incoraggiamento... E' ben difficile rinascere per la ennesima volta ma lo faccio più che mai determinato a vincere. Grazie di cuore Paolo Poli
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# La classe... questa abusata...Matteo 2014-05-08 15:15
Ti vedo, ti sento... Son contento!
Quanto abuso quando si parla di classe, di gusto.. ma noi sappiamo bene che dietro c'è la naturalezza di un uomo schivo e di una grande sensibilità: la differenza!! Bravo Paolo!! sarai uno dei miei appuntamenti col web. A presto!
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