A fraction of a second
These days, reloading my site , I've seen running in front of me thousands and thousands of images that sometimes remember and sometimes they were lost in the maze of memory, rivedendole I came back to mind : the idea , the customer , the set , shooting, moods ... Yes! because behind every picture there is a story, not only of the specific shot but the moment that you are experiencing.
Covering the images stored here resurface the photographs taken for Gianfrannco Ferre and reviewing some work I was reminded of a memory ... in a plane trip made with him in 1993 from Milan to Vienna for the press world presentation of the perfume Ferré By Ferre for which I had only made the image of the pack of perfume without any specific layout by the agency while the image of the campaign had been made for the occasion by Maisel .
By plane Ferre wanted to meet me in person and asked me a question : Why you have photographed the new fragrance with this shot and with this light?
Answer ( embarrassed and pleased at the same time ) because His face is the same as your new perfume. He remained a bit ' puzzled and then said : Bravo I'll remember it .. I thanked him and went back to my place.
After three years , I received a phone call away: he was, Gianfranco Ferre himself, asked me to make a new ADV campaign for the new fragrance GIEFFEEFFE and I thought immediately to another packaging .... I was wrong , in fact the idea , already approved related to the image of Campaign and involved the use of three models . I did not feel up to it, my legs gave way, I needed salt ... so in shock .. or better the alternative was to imagine 3 people in the shape of the bottle ... I could not do ! What to do? Reject ? The answer was peremptory , basically a cold shower " you can not shoot anyone but only the people with whom he has feeling ... " OK , and I thought I have to find patterns that remind me a bottle .. ☺ It was true !
I do not consider myself a fashion photographer , people scare me , it is no longer a relationship between me and the subject in which I have a duty to find a meaning in the context of a broader concept signifier. People talk about with your eyes, with your body, tell a story and if you are not able to take it is as if shot an empty shell.
These days I have had the opportunity to see the picture of the Queen Elizabeth II photographed by David Bailey in w&b and I was admiring this photo for several minutes. Was able to capture with a click, an expression of the Queen with her eyes that tells all of his years ! Who knows what He told she to be able to take that expression ! . That's for me these are MASTERPIECES that only a few know how to achieve photographers on the fly. There is no need to talk .. there is a feeling like brain happens to me photographing inanimate objects : I watch them , watch them , ride around them .. They must arouse an emotion .
Sometimes they are the objects or people that seem to me to tell me : shot me from here .... And I, in the end , I do .. then maybe do another 10 shots (most suitable for logic or technical ) but in 99% of cases the shot done with the HEART is the perfect one that best represents the idea.
Think about it ... after making a clicking sound that you like and that you feel worthy of being remembered , try to take it back in the hands of the past time and you will see that only a few retain their soul is trapped in that one split second imprinted in time!
Tags: David Bailey, Gianfranco Ferrè, Gieffeffe, Paolo Poli